Projects that make a difference

I lead the production of temporary installations and international art projects, including Waterlicht, Levenslicht, Grow, Spark, Glowing Nature and Traces. Each one is a new puzzle: a new location, new partners, new technology, and a moment that has to be right.

When the pandemic brought my business to a standstill, I set up The Paco Foundation within two weeks, together with Paco, a terminally ill member of my team, to do something good in a time of need.

Our answer was a transparent mobile meeting room with an airtight partition and an audio connection, so care home residents and patients could safely see and talk to their loved ones. I led production, planning and the collaboration with municipalities and care organisations. The project drew international attention.

I used my experience as a producer to give shelters for homeless people in Amsterdam a complete make-over. I coordinated festival builders, volunteers and care organisations to create a warm, colourful and dignified place to live for the residents.

It brought the event world and the social sector together, and proved that creative production can contribute to inclusion and connection in the city.

I organised and produced innovation and tech events for the Dutch quantum technology ecosystem, and was responsible for the full production and design of its B2B events. Complex content, a demanding audience, and an experience that had to feel both serious and inviting.

On behalf of WINK, I lead large brand activations within the AB InBev / Corona portfolio. For Corona Cero, official sponsor of the Paris 2024 Olympic Games, I was the project lead for all show elements: ultimately responsible for the shows and programme at 23 one-off events, plus a daily programme at four venues across the city.

A festival I founded and still help shape, from the line-up and creative concept to the board table.

Chasing the Hihat (2016–2024): production, consultancy and crew for all projects of this festival organiser.

Vunzige Deuntjes (2018–2025): production of all their festivals, including the annual festival in the Amsterdamse Bos and Green Garden in The Hague.

Project management, permits, production and advice for The Amsterdam Coffee Festival, the largest coffee event in the Netherlands.